Where to Invest When Budgets Are Tight: Designing Learning That Makes a Real Difference

In healthcare education, budget decisions shape learning outcomes. When budgets are limited — as they often are — it’s essential to think carefully about where investment will have the greatest impact. It’s tempting to prioritise highly produced visuals — slick videos, animated explainers — and these can absolutely have a place. But when the primary goal is changing practice, building confidence, and supporting behaviour change, there are often other areas where investment makes a bigger difference to learners.